Frequently Asked
Every Question You Should Ask Answered Directly
Answered the way we would want to be answered: with specifics, without spin, and without skipping the hard ones.
The Offer and How It Works
The Warm Route Funnel is a 3-stage intent-based pipeline system for IT service providers. Stage 1 identifies companies showing active IT procurement signals. Stage 2 builds your authority with those prospects before outreach arrives. Stage 3 qualifies each respondent before they reach your calendar. It is not a lead generation campaign. It is a pipeline sequencing system built around how IT buyers actually make vendor decisions.
A buyer who is 60 days from a vendor decision and has already seen your firm's expertise is worth 20 generic inquiries from a cold list. The standard approach reaches everyone who looks like your buyer. The Warm Route Funnel reaches buyers who are already in a procurement cycle. The difference shows up in your proposal close rate, not your lead count.
Every other IT lead generation agency starts with your audience and optimizes for volume. We start with buying behavior and optimize for timing. Every other agency measures success by cost per lead. We measure success by qualified bookings and retainer MRR. Every other agency considers their job done when the lead form is submitted. We own the outcome from intent signal to seated prospect.
The AI system handles every prospect who engages with your Authority Flow content or responds to outreach. It establishes company size, current infrastructure situation, budget signal, and decision timeline through a structured conversation. Prospects who meet your ICP criteria are routed to your calendar with a completed intake profile. Those who do not yet qualify enter a 60-day nurture sequence.
The system operates across LinkedIn (organic positioning and direct outreach), cold email (personalized sequences aligned to Authority Flow content), and where relevant, paid remarketing to warm audiences. The channel mix is configured to your ICP and adjusted based on what the data shows in the first 30 days.
Timeline and Results
Most firms see the first pre-qualified bookings arrive between day 21 and day 30. A consistent flow of qualified conversations is typically established by month 2. The first retainer closures from Warm Route Funnel prospects typically happen in month 2 to 3 for firms with strong existing authority signals.
For a managed services or cybersecurity firm at $800K to $3M ARR, the system is designed to produce 4 to 8 qualified pipeline conversations per month within 60 days, conversations with buyers within 90 days of a vendor decision. The retainer close rate depends on your commercial process.
If you have no case studies to reference publicly, the Authority Flow layer works from mechanism demonstration rather than outcome proof. This works but produces slower results. We will tell you clearly in the Pipeline Diagnostic whether your proof infrastructure is strong enough.
The minimum engagement is 90 days, the time required to build the prospect intelligence layer, run Authority Flow, produce qualified bookings, and generate evaluation data. Month-to-month after the initial 90 days with 30 days notice to exit.
Pricing and Commitment
We do not publish a single price because the engagement is scoped based on your Pipeline Diagnostic data. What we can say: the engagement is structured so that 2 to 3 new retainer conversations per month, at industry-standard IT retainer values of $2,000 to $8,000 MRR, should cover the cost within the first 90 days for qualifying firms.
No. The initial commitment is 90 days. After 90 days, the engagement is month-to-month with 30 days notice to exit.
If your firm completes onboarding, gives the system 90 days to operate, and is not seeing qualified bookings at the agreed rate, we continue working at no additional charge until that benchmark is reached.
The guarantee does not apply if the firm launches parallel outreach through another vendor, if onboarding is not completed within 14 days, or if the firm changes its service offering or target market without notification during the first 90 days.
The AI System
All email outreach includes unsubscribe options compliant with CAN-SPAM. We do not use purchased lists, all targeting is based on behavioral signal data and publicly available professional information. GDPR consent requirements are addressed in outreach sequence design for European client bases.
The qualification layer operates through structured conversation flows in the booking process, not a chat interface posing as a human. Prospects complete a qualification intake when they respond. The system is transparent about being an intake process.
Onboarding and Process
Nothing formal. We ask for a rough sense of your current monthly revenue, primary service offering, geographic markets, and current BD channels. The diagnostic session produces the precise data.
See our full qualification criteria on the Who We Serve page. The minimum requirements are $800K ARR, at least one verifiable client outcome, and a dedicated point of contact for commercial conversations.View full qualification criteria →
After the diagnostic, we deliver a written pipeline gap analysis and engagement proposal within 48 hours. If you proceed, onboarding is scheduled within 7 days. Prospect intelligence build and outreach drafting happen in parallel during the first two weeks. By day 14 the system is live.
Not necessarily. If you are running paid advertising through a separate vendor, we can run alongside it for 30 days to establish a baseline. If two systems produce conflicting outreach, we will flag it and recommend sequencing.
Weekly performance report every Monday: qualified bookings, pipeline stage breakdown, outreach performance by channel, and adjustments made. Real-time dashboard access throughout. Monthly strategy reviews cover the full pipeline picture and forward 30-day plan.
Still Have Questions? Ask During Your Diagnostic
The Pipeline Diagnostic is a 30-minute session. We answer every question specific to your firm, your market, and your pipeline.
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30-minute session. Documented pipeline gap analysis. Yours to keep whether you work with us or not.